3 quick case studies

strike a light is a small contemporary arts charity in gloucester – a so-called 'cultural cold spot'. i was tasked with generating interest in their work from non-arts-attenders: representative, ordinary residents of the city

after overhauling their entire public pitch, these campaigns became incredibly successful. in post-show surveys, 33%-50% of respondents said it was the first time they'd ever attended an arts event. 57% of audience members were living in postcode areas in the top 20% of deprivation on the imd

one of the most challenging briefs imaginable: change perception of a ‘product’ of which almost everyone is aware but 9/10 don’t use – the bible

i worked with a national charity to devise strategic positioning and plan that would achieve these key objectives. we started rolling out innovative campaigns that rapidly raised public profile. the first campaign alone attracted blanket coverage across national print and broadcast media, including The Sun, BBC News front page and Radio 4 Today – unprecedented for this organisation

i worked with digital democracy company delib from when it was a brand new startup – literally just graduated from a bedroom business

i established sales and marketing approaches in the very early stages of the new venture. i helped rapidly build up their market presence, transitioning from a handful of local customers to a leading player in their field – including winning contracts with the white house and uk parliament